|
Jim began his career with Hyatt Hotels and Resorts, where over the course of fifteen years, he steadily expanded his foundation and expertise in hospitality excellence and innovation as the head of sales and marketing. During his senior leadership position at Promus Hotel Corporation, Jim led the Western Division in its successful transition of brand standards, performance measures and all reporting structures during the company's reorganization and operational transition of the Embassy Suites and Doubletree brands. As President and CEO of Best Western International (BWI), Jim and his team revived the brand and its market position, and lead its competitive set the last three years he was CEO. He and his team created the highly successful The World's Largest advertising campaign, significantly expanding brand recognition and improving sales results. In his recent capacity as CEO with Jenny Craig International, he built a leadership team that took the company to unprecedented growth, particularly through establishment of a new customer reward program (Jenny Rewards), the promotion of Jenny Direct (a home delivery service), and hiring spokeswoman Kirstie Alley.
Jim's expertise in forging organizational consensus has led to a consistent track record of improved customer service levels, team performance and bottom-line operating results. Jim's establishment of Ardent Hotel Advisors is based upon his desire to build a hospitality company founded on heart, passion and strong business principles. |
